In today’s very competitive world, small businesses need to be seen online, to be able to adapt quickly to changes in their market, understand new technology and how to use it, all while keeping costs down and increasing profits.
Customers want to do business with companies that understand their needs, interact and engage with them and take an interest in what they do. The internet is becoming an increasingly important platform for customers to find the right company to work with and businesses need to make sure that they can find those customers easily, build relations with them and respond to their needs.
Internet marketing is an absolute necessity for any business. Search technology is increasingly sophisticated and so much more than just gaining rankings. The social networks are vital for creating dialogue with customers and being able to engage with them. So it’s vital that businesses include a good mix of online marketing activities within their marketing strategy, are able to manage their reputation online and measure their return on investment.
Forty First understands online marketing and what’s important to small businesses: the importance of being able to spread often small budgets that much further. All while successfully competing with the big boys!
Coming from an agency background, I can advise on a range of online marketing activities that include SEO, social media and email marketing, so I’m well positioned to advise what needs to be included in your marketing mix.
Having been optimising websites since 2000, I’ve seen how search has evolved over a number of years, and now, how things are so much more sophisticated and moving at a much faster pace with the rise in popularity of mobile, social media and content marketing. You need to make sure your company is seen in as many places as possible online and take advantage of the latest tools to stay ahead.