I’ve been reading an interesting article on Econsultancy.com this week on how SEO is changing. Search engine optimisation has evolved over the years as the search engines have become so much more sophisticated, technology is changing at a rapid pace so SEO needs to keep up with it all.
What’s interesting about the article is that it states that PR and links from influential sites are important, as is building relationships on the web. I’ve always seen this as important, as to me, SEO is more a marketing activity with a technical angle than the other way around. If you’re selling online, you still need to build relations with your customers and providing great content that other websites will want to link to is really important. PR has always played a part in SEO as it usually takes a PR person to be able to convince influential sites to feature a product or service and they have the contacts and know how to approach these people.
Social media is playing its part in the same way, as it’s all about building relationships! Hopefully new changes in the way the search engines rank sites will see the end of shoddy, computer generated and badly written content just for the sake of the search engines, and more websites with well written and interesting content which engages and interacts with their audience.
