I’ve always been a great advocate of email marketing, and sent out my own newsletters for several years. It’s a great way to keep in touch with customers and prospects and remind them of the products and services you offer. It’s also important to keep the right balance between being informative but not overly promotional and not inundating your list with constant news.
Over the last few months I’ve shared several good articles about email marketing on Twitter and here is a round up of them:
15 techniques to grow your email subscribers http://www.smartinsights.com/email-marketing/email-list-management-ecrm/how-to-get-more-email-subscribers/ This article from Smart Insights shows which methods have been effective at growing subscribers and also gives you a number of suggestions to try out to grow your list. Very useful!
Subject Line Data: Choose Your Words Wisely https://blog.mailchimp.com/subject-line-data-choose-your-words-wisely/ Useful article from Mailchimp on subject lines, one of the most important aspects of your newsletter as one of the first hurdles is actually getting the recipients to open it! Tips include personalisation and using certain words that will encourage more opens.
Insights from MailChimp’s Send Time Optimization System https://blog.mailchimp.com/insights-from-mailchimps-send-time-optimization-system/ and What 10 Studies Say About The Best Time To Send Email https://coschedule.com/blog/best-time-to-send-email/
These two articles focus on the best times to send out your newsletters. The first one is from Mailchimp’s own data, analysing billions of emails and the second from Co-Schedule includes Mailchimp’s data and other studies to draw conclusions from, however, not surprisingly the best methods are to test different times and days and see which works best for you! Well worth reading and testing for your own business.
From header to footer: The Anatomy of the perfect email [Infographic] http://www.smartinsights.com/email-marketing/email-creative-and-copywriting/header-footer-anatomy-perfect-email-infographic/ This infographic (which I shared on this blog in February) explains every feature of an email newsletter and what you need to do to get each of these right. An excellent checklist that will help you make sure you get the best return from your email campaigns.
Finally onto the pretty stuff and an article on design trends:
16 Creative Email Design Trends to Watch in 2017 [Infographic] https://blog.hubspot.com/marketing/email-design-trends-2017
As technology moves forward, so does design and there are some interesting innovations in newsletter design that you might want to try out in your own email campaigns. Make sure you test them on a variety of different platforms and browsers.
Hopefully these articles will give you some inspiration and new ideas for your newsletters, help you grow your list and ensure email marketing is an effective marketing channel for your business.