There are thousands of articles on SEO (search engine optimisation), and if you’re not in the industry but trying to find your own way through it, it can be confusing. However, there is plenty of help out there with lots articles online guiding you through what you need to do, from the basics to the more advanced SEO techniques. But with so much information out there, how do you know where to start?
In this roundup, I want to share some articles that focus on the ‘low hanging fruit’, the quicker and easier things that will help elevate your rankings, without going into too much techie detail or that are part of a longer term strategy.
There is some sound advice in these articles, some which help explain what SEO is about and some explain simple techniques that will help you start seeing results from your efforts.
The Wise Content Marketer’s Guide to Sensible SEO – from Copyblogger.com. This article covers what type of content you could include on your website with ‘nine SEO recommendations that also work to make your site experience better for the human beings who read your content, listen to your podcasts, and actually pay for your products and services.’ Useful tips you can easily implement on your website.
The 10 Types of Content That Work Best for SEO – Whiteboard Friday – from Moz.com. Also on the topic of content, this is another very useful article that explains 10 distinct types of content you can create for your website that work well for SEO and also help you gain rankings in different formats.
Avoid these site structure mistakes! – from Yoast.com. Although this article is a little more technical in nature as it talks about the structure of your website, basically how you structure your content, it’s an important aspect of SEO. If you can master the basics, it will help the search engines crawl your website more efficiently, know which content is important and also give visitors a better experience when they’re on your website.
How to create the right meta description – also from Yoast.com. Good explanation on what meta description tags are and why they’re important for SEO. Also gives tips on how to write them.
This article from Shopify.com – A Simple Guide to Writing Exceptional Meta Descriptions – also explains how to write meta descriptions for products / e-commerce websites. Note that since the end of 2017, Google has extended the length of the snippets (meta descriptions) that are shown in the search results from approximately 150 characters to about 300 characters.
SEO Tips for Beginners – 5 Easy Wins for 2018 – from Bowlerhat.co.uk is a useful article on some simple techniques to help you get started and start seeing results. It covers basic keyword research, optimising content and tips on gaining links.
If you’re looking for a more comprehensive guide to SEO, Moz.com has written ‘The Beginners Guide to SEO‘ which you can work your way through.
Google has also recently updated its SEO guide – Search Engine Optimization (SEO) Starter Guide.
SEO is a huge subject and can be quite complex depending on the website being optimised. However, getting a basic understanding and starting with some simple techniques will go along way to help your business gain visibility in the search results.