About Forty First

Sam McArthur has more than 15 years experience in client-facing roles ranging from the MoD and large corporates to SMEs. Her interest in the internet began in 1996 when she first went online, and has been working in internet marketing for 10 years, establishing Forty First in 2002. Based on the south coast of England, she works as an online marketing consultant for small ethical & e-commerce businesses based in the Hampshire & Sussex areas, as well as further afield.

Sam mostly works with small businesses but has worked on internet marketing projects for large organisations such as Jobsite, The Times, Airmiles & Thistle Hotels. She actively keeps up with the latest trends in the ever changing world of search and also retains in depth knowledge of the Google Adwords advertising system. With a degree in European Studies and fluency in French, Sam also promotes websites for companies wishing to enter the French market.

When you work with Forty First, you can expect to see sustained changes in the performance of your website. Not only will your website be much more easily found by potential visitors, your visitors will be more qualified prospects, ready to do business.

Has the internet hype and stories of ‘cowboys’ put you off from promoting your website?
Don’t worry – we always use ethical techniques to promote websites and you always know exactly what we are doing and processes involved (if you want the details). Unethical techniques promising quick, guaranteed results can not only harm your website, but also your reputation in the long run.

You can listen to me being interviewed by Louise Barnes-Johnston of Frontline Results on her Blog Talk Radio Show (in fact there are now 3 interviews!):

Help! My Website Has Been Hacked – 29 March 2010 (recalling my recent experience of when my site got hacked)

Is Bing Good News for SEO – 14 September 2009

Search Engine Success – 9 February 2009

We use green electricity from Ecotricity:

Ecotricity

We support the following charities:

Friends of Chichester Harbour

Marine Conservation Society

Brent Lodge Bird & Wildlife Trust