About Forty First

Sam McArthur started working in internet marketing back in 2000 when her interest in the internet got the better of her. She first went online in 1996 and her thoughts about being a web designer led her into internet marketing – a big change from handling Government contracts for the defence sector! She started Forty First in 2002 after working in house for a leading job board and then for an internet marketing agency in Brighton where she honed her skills with projects for The Times, Airmiles and Thistle Hotels.

Sam mostly works with small e-commerce & services businesses and has helped many of them get to grips with online marketing and dramatically improve the results from their websites. She is very proud of the service she offers and is keen to empower small business owners to understand how online marketing works so they can make more informed decisions about promoting their website and not get ripped off by the cowboys out there!

“It is my great fortune that Sam has been involved in the SEO Marketing of my company Lavender & Sage Ltd from the beginning, and has seen to it that we are on page 1 of the search results that are key to us. I could not be more grateful to her for her incredible expertise and her complete reliability. Not only that, she is a genuinely lovely person, too, all of which makes it a joy to work with her.”

Mayke Hogestijn, Lavender & Sage

Over the last few years Sam has also spoken at various events for Business Link and other local business groups on online marketing. Her joint venture, Savvy Marketers, with Louise Barnes-Johnston of Simply Business Coaching offers online marketing training and monthly teleseminars to small business owners.

Spike the Office Manager

Sam’s interests include her love of French, having studied it to degree level. She also enjoys walking Spike, ‘the office manager’ with her husband, cooking and photography.

We promise no techie-talk or geekspeak, or you can complain to the Office Manager!

You can listen to Sam being interviewed by Louise Barnes-Johnston of Simply Business Coaching on her Blog Talk Radio Show:

Help! My Website Has Been Hacked – 29 March 2010 (recalling my recent experience of when my site got hacked)

Is Bing Good News for SEO – 14 September 2009

Search Engine Success – 9 February 2009


Forty First is a member of the Emsworth Business Association

We support the following charities:

Friends of Chichester Harbour

Marine Conservation Society

Brent Lodge Bird & Wildlife Trust

Hampshire Wildlife Trust