Why You Need to Audit Your Website

When did you last really scrutinise your website? Errors, whether technical, grammatical or design, can make a difference to visitors & the search engines loving or leaving your website.  One of the requests that I get quite regularly is a website audit and...

How To Get More From Your Email Newsletters

Are you finding you’re not getting a lot of mileage from your newsletters? Beyond some obvious reasons such as spamming people (i.e sending your newsletter to people who haven’t requested it, buying lists or just irrelevant content), another reason could...

Now’s the Time to Review Your Keywords

The new year is always a good time to review your keywords while you’re looking back at how your business fared the previous year. Every year you need to review your marketing to make changes and improvements, and keyword research needs to play an important part of...

Keeping Up with Your Content Marketing Calendar

How are you getting on creating articles for your business blog and email newsletter? I have found that planning out what we’re going to write a few months ahead, and knowing the exact date when it needs to publish is motivation enough – usually! If you find it...

Is Your Website Functioning Properly?

I expect most of you reading this check up on your site regularly, so as far as you’re aware, it’s probably functioning properly. Well, it may seem so on the surface, but as far as the search engines are concerned, it may not! This is where search engine optimisation...