Why Should I Open Your Email?

Email marketing campaigns work well for some, less well for others , but once its actually delivered to your subscribers, the hard part is getting it opened. No matter how well you’ve designed your newsletter, or the hours put into making it interesting, if it’s not...

Which Blogging Platform Should I Use?

This is a question I get asked quite frequently, so I thought I’d share my thoughts on the subject. There are 4 mainstream blogging platforms, which include: WordPress (there are 2 versions, a self-hosted and a free, hosted) Typepad (also has 2 versions, a small...