Effective Online Marketing

This week I attended the Women Unlimited conference ‘taking on the world’. It was a conference for women in business at the British Library in London and promised to be a packed day full of motivating speakers, success stories and practical presentations.

The day didn’t disappoint and most of the speakers were excellent. It was some of the tips and ideas that I brought away, as well as new contacts I made that made the day worthwhile.

I’m not going to go through all the speakers but rather what I took away from the day, which I can apply to my business:

Lara Morgan, founder of Pacific Direct and Company Shortcuts:

• Believe in your gut instinct
• Keep asking, seek advice and know your weaknesses
• Say thank you – people will always appreciate the time and effort you give them
• Surprise people with small gifts, from customers to employees, such as cinema tickets, duvet days, picnics. It doesn’t have to be expensive, but will be remembered!
• Plan your marketing messages with value added statements

Tamsin Fox-Davies, founder of Enthuse Marketing

• Work out how many clients you need
• How are you going to target those people
• Plan your daily, weekly and monthly actions, remember you cannot do projects, only actions so it’s important each project is broken down into realistic and doable actions.

Rachel Elnaugh, founder of Red Letter Days

• Focus on what you want rather than what you have now, this will make it much easier to reach your goals, so be intentional
• Be as specific as you can with your goals
• Paint a clear picture of your customers – their aspirations, personalities, values and motivations
• Put your personal brand at the heart of your business. We small businesses are our brands.
• Hook people in seconds by creating a 7 second sizzle statement e.g “Inspiring, motivating, helping you achieve personal fulfillment and success”

These are just a few snippets from the day but they give plenty of food for thought!

{ 0 comments }