by Sam McArthur | Sep 8, 2017 | Articles
I’m no branding expert, and to be honest, branding myself or my personal brand hasn’t played a very big part in my own business’ marketing. However, I’ve recently read various articles on branding and know that small businesses need to get much... by Sam McArthur | Jun 27, 2017 | Articles
I’ve always been a great advocate of email marketing, and sent out my own newsletters for several years. It’s a great way to keep in touch with customers and prospects and remind them of the products and services you offer. It’s also important to keep the right... by Sam McArthur | Feb 10, 2017 | Articles
Email marketing is one of the most important marketing strategies for any marketer. It still beats most other forms of online marketing in terms of ROI too. It nurtures customer loyalty, keeps your name in front of your customers and prospects, is highly trackable and... by Sam McArthur | Jan 23, 2017 | Articles
This is the time of year when a plethora of blog posts predict the latest trends in digital marketing for the year ahead. 2017 is no exception with many experts explaining how things may change this year. I’ve chosen a few posts, mostly for their not too techie... by Sam McArthur | Nov 23, 2016 | Articles
Recycling or repurposing old content is a great place to start when you’re struggling to create new content. Often older articles or presentations still can contain gems of information for your target audience even if some of it is a little outdated. A quick refresh... by Sam McArthur | Sep 6, 2016 | Articles
In the many years that I’ve been working in the digital marketing industry, I’ve always believed that the principles of good online marketing have never changed. The technology moves on in leaps and bounds, and people will always try to manipulate rankings with all... 
