Links Worth Reading

October 11, 2010

I haven’t done a round up of links worth reading for a while, and am hoping to post these more regularly again! These are some links I’ve read over the last few weeks and thought you might like them too: A Short Synopsis of Advanced SEO in Late 2010 – from SearchEngineWatch.com. Some useful points [...]

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Google Instant – A New Way to Search

September 15, 2010

A couple of years ago or so it was Universal Search (integration of images, video, maps into Google’s main search results), earlier this year it was Caffeine, the new fast way that Google indexes the web to keep up with real time search (see Google RealTime), now it’s Google Instant, a super fast way of [...]

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How SEO Is Changing

August 6, 2010

I’ve been reading an interesting article on Econsultancy.com this week on how SEO is changing. Search engine optimisation has evolved over the years as the search engines have become so much more sophisticated, technology is changing at a rapid pace so SEO needs to keep up with it all. What’s interesting about the article is [...]

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Product Reviews Increase Conversion Rates

July 29, 2010

If you’re looking to increase conversion rates on your e-commerce site, a recent article on InternetRetailer.com is definitely worth reading. The article outlines how product reviews on one particular site hiked up conversion rates and led to a 119% increase in the liklihood of conversions! I’ve noticed that many e-commerce sites now offer reviews of [...]

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Google Rewards Quality Content

June 16, 2010

The latest Google algorithm update called ‘Mayday‘ has caused much frustration with webmasters. Google makes hundreds of tweaks per year to its algorithm (the way it ranks websites) and often these go unnoticed, but this latest update has got many website owners in a spin. In a nutshell, Google is placing more emphasis on the [...]

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WordPress Security Offer

May 10, 2010

Debbie Mahler of Mice Training & Technology has a great offer this week for those of you using WordPress and want to make sure your site is secure. After having had my own site hacked last December (& the headache that goes with it!), then anyone with a WordPress site should at least get someone [...]

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