Online Marketing Case Studies

Below are some online marketing projects we have been involved in over the last few years. They will give you a flavour of the kind of work we have done for our clients. Some of the case studies are available in pdf format for you to download.
(If you do not have Adobe Acrobat Reader, you can download it here.)

BPA Corporate Facilitation Ltd

BPA Corporate Facilitation specialises in training call centre staff in sales and customer service skills. The company’s clients include businesses with call centres in the UK and Europe, across a variety of industry sectors including Travel, Retail, Information Technology & Leisure.
Please download this search engine marketing case study (in pdf format)

Leading Educational Journal

A leading educational journal wanted to raise the profile of the publication online since many of their readers are based worldwide, and they also have an extensive jobs section. Since many job seekers now search for new posts on the web, it was also important to ensure that the jobs section of the website received traffic to fill the vacancies advertised each week in the journal and on the website.
Please download this search engine marketing case study (in pdf format)

NACCO Materials Handling Group (NMHG)

NACCO Materials Handling Group (NMHG) – a subsidiary of North America Coal Corporation with European offices based in Fleet, Hampshire, manufacture fork lift trucks. The brief was to develop content for their Yale Financial Services and Hyster Capital websites about the benefits of contract hire agreements and hire purchase agreements of fork lift trucks.
Please download this web content case study (in pdf format)

Specialist Recruitment Consultancy in London
Brief: To optimise the website with a view to attracting more potential candidates to the website to apply for the vacancies advertised.
Forty First solution: We researched keywords relevant to the industry that potential job hunters would search on when looking for a new job in their industry sector. Select keywords were chosen & incorporated into the website content, which was also enhanced. In addition to the optimisation, strategic links were researched & obtained from relevant industry websites to attract more targeted traffic to the website and help with rankings.
Results: The website enjoyed good rankings in the major search engines making the website much more visible online and increased candidate registrations through the website.

Conference Centre in East Sussex
Brief: To optimise the newly re-designed website to attract more bookings from local businesses and church groups
Forty First solution: We researched keywords that potential customers to the conference centre would use to find the website. The keywords were incorporated into the site content to maximise search results and bring targeted traffic to the website. A further link building campaign was done to ensure the website was listed in relevant websites and portals that the target audience would visit.
Results: In a short period of time, the website saw an increase in traffic to the site and an increase in bookings to the centre.

Government Authority
Brief: To set up and manage a pay per click campaign with Google Adwords for their free annual guide that can be downloaded from the website.
Forty First solution: Firstly we researched keywords that the target audience would use to find the website. We then wrote text for the adwords and set up the campaign within the budget set by the Authority. The campaign was closely monitored after going live and necessary changes made to enhance performance over time.
Results: The Adwords campaign achieved well above average click through rates which led to a high number of downloads of the guide from the website.

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