Now’s the Time to Review Your Keywords

The new year is always a good time to review your keywords while you’re looking back at how your business fared the previous year. Every year you need to review your marketing to make changes and improvements, and keyword research needs to play an important part of...

Keeping Up with Your Content Marketing Calendar

How are you getting on creating articles for your business blog and email newsletter? I have found that planning out what we’re going to write a few months ahead, and knowing the exact date when it needs to publish is motivation enough – usually! If you find it...

Is Your Website Functioning Properly?

I expect most of you reading this check up on your site regularly, so as far as you’re aware, it’s probably functioning properly. Well, it may seem so on the surface, but as far as the search engines are concerned, it may not! This is where search engine optimisation...

Why Should I Open Your Email?

Email marketing campaigns work well for some, less well for others , but once its actually delivered to your subscribers, the hard part is getting it opened. No matter how well you’ve designed your newsletter, or the hours put into making it interesting, if it’s not...

Which Blogging Platform Should I Use?

This is a question I get asked quite frequently, so I thought I’d share my thoughts on the subject. There are 4 mainstream blogging platforms, which include: WordPress (there are 2 versions, a self-hosted and a free, hosted) Typepad (also has 2 versions, a small...