Digital Marketing Training & Coaching
Are you a ‘one person business’, consultant or just starting up?
or Does one of your employees do your Digital Marketing?
Do you want a ‘hands-on’ approach to promoting your website and need guidance & support?
Are you confused with all the digital marketing terminology and not sure where to start?
Having delivered workshops and training sessions for a variety of organisations including Business Link, The Audience Agency (formerly Audiences South), Portsmouth University, Southern Entrepreneurs, sole traders, consultants and employees of marketing companies, I can train you or a staff member in digital marketing.
What do I cover?
Search Engine Optimisation – Learn what changes you need to make to your website to ensure it gets found in the search engines for your target keywords. You’ll learn how ‘search engine optimisation’ (or SEO) works and/or how to set up a Google Adwords campaign if you need more instant results.
Social Media Marketing – Set up a professional looking Facebook Page for your business and have a plan of what to do with it afterwards. Get the power of Twitter working for your business. Use Instagram as an effective marketing tool.
Email Marketing – Send out your first Email Campaign – all the steps from designing an eye-catching template to writing a great article. Find out how to get your emails opened and read by more people.
Blogging – Get answers to those niggling questions like why, how often, what to write about and how it all works. Get started with a new blog, or relaunch an existing one.
What is covered in the training will be tailored to your requirements as it’s likely that you might be quite confident with some aspects of your marketing, but you’re struggling with others. It’s also important you understand how all your digital marketing works together so you get the most out of your campaigns.
How it Works
An initial chat over the phone will help me find out more about your business, what marketing you’re currently doing and what training you need. From there I’ll put together a programme which usually involves a series of training calls by phone or Skype. Depending on where you are located, we may be able to cover some of the sessions at your office.