Are you regularly keeping in touch with clients & prospects?
Do they really know the full range of products or services you provide?
Do you want to know which services or products you offer are hitting the mark?
If your answer to the first two questions is ‘No’, then you should be sending out an email newsletter on a regular basis. Email marketing campaigns are one of the most cost-effective ways to keep in touch with current clients and prospects, up-sell and cross-sell your products/services and make sure they don’t forget about you once the project has ended or they have received their order.
Perhaps you already send a newsletter but aren’t getting the response from it you’d like, or are sending out a newsletter as and when time allows or perhaps not at all and don’t know where to start.
Email marketing needs to be an essential part of your regular marketing activities. You can measure the response to each campaign, find out which services or products promoted in your newsletter are popular, drive traffic and increase sales and leads through your website.
Social media interactions are a primary influence for only 3% of visitors to e-retail websites in the UK, while search engine results influenced 13% of visitors and promotional emails influenced 10%. Source: Foresee Results
Using a third party email provider to send your emails will ensure your emails actually get through to the recipients, allow you to track the performance of each communication and ensure your emails look professional and reflect your brand. Many email providers provide a low cost platform to do this.
I can help you create an email marketing plan to ensure you send out your emails on a regular basis, grow your list, help you set up a template and show you how to track the emails you send out.
Here are a few articles to get you started: