E: info@forty-first.co.uk
T: 0845 226 0492
“I have been working with Sam for a number of years and on several projects. I have found her knowledgeable, reliable, easy to work with, and one of the few practitioners in online marketing in the UK who really knows her stuff and knows how to produce results.”
Jeremy Driscoll, Director,
DVisions
Pay per Click & Search Advertising
Click here to download our Pay per Click packages in pdf format
Pay per Click (PPC) advertising (search advertising or sponsored links) is a great way of kicking off your search engine marketing campaign. It enables you to see immediate results from the search engines, bringing in new leads and enquiries very quickly.
How does PPC advertising work?
Pay per Click advertising works on a basis whereby you bid
on chosen key phrases relevant to your products & services, and appear
at the top of the search engine results or as high as your budget
allows. What's more, you only pay
when someone actually clicks on the link to your website. However,
the more popular the search term, the higher you will need to bid.
PPC really helps when you can't wait 6 months for the regular search engines to index & rank your site. A carefully managed PPC campaign ensures you do not pay over the odds for your keywords and you gain targeted traffic within your budget limitations. High returns can be made from PPC advertising, particularly if your website has specific calls to action and is able to convert traffic well.
What are the Pay per Click Advertising options?
The most popular search advertising platform is
Google Adwords. Not only will your ads appear alongside the regular Google search
results, but also on Ask Jeeves & AOL. You can opt to have your ads shown on
their content network in addition to the search network and select sites where you would like your ads to be shown.
Yahoo! Search
Marketing is Yahoo!'s pay per click
advertising platform. Ads are shown on
Yahoo!, Tiscali, Wanadoo as well as their content network.
Microsoft's adCenter - launched in August 2006 -
enables your ads to
appear on MSN & Microsoft's network such as Hotmail. Microsoft has a unique demographic targeting option, which means you can target your audience by sex & age group.
Finally, there are numerous smaller PPC advertising
options available such as
Miva, great for advertising
consumer products.
Want to get started? Contact us today – these campaigns can be set up and activated within a few days with our fully managed or self service Pay per Click advertising services.
Any questions? Please check out our FAQs page which answers most questions about search engine marketing.
Click here to download our Pay per Click packages in pdf format
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