E: info@forty-first.co.uk
T: 0845 226 0492
“I have been working with Sam for a number of years and on several projects. I have found her knowledgeable, reliable, easy to work with, and one of the few practitioners in online marketing in the UK who really knows her stuff and knows how to produce results.”
Jeremy Driscoll, Director,
DVisions
Pay per Click Advertising
What is Pay per Click Advertising?
What are the benefits of a PPC campaign?
Pay
per Click Advertising (PPC or sponsored links) is a great way of kicking off a search
engine campaign. It enables you to see immediate
results from the search engines, bringing in new leads and enquiries very quickly. The most popular pay per click advertising option is Google Adwords.
How does pay per click work?
Pay per Click works by bidding
on keywords relevant to your products & services. Ads appear
at the top of the search results or as high as your budget
allows. What's more, you only pay
when someone actually clicks on your link but,
the more popular the keyword, the higher you will need to bid.
PPC really helps when you can't wait for the few months it takes for the regular search results to take effect. A carefully managed PPC campaign ensures you don't pay over the odds for your keywords and you gain interested visitors to your site within your budget limitations.
Want to get started now? Contact us today – PPC campaigns can be set up and activated very quickly.
Summary:
o Bid on keywords relevant to your products &
services
o Write short text ads which sit above or to the right of search results
o You set the budget
o Can be stopped / re-started at any time
o For as long or short a period as required
o Can target locally or globally
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