PPC

Pay per Click Advertising

What is Pay per Click Advertising?
What are the benefits of a PPC campaign?

Pay per Click Advertising (PPC or sponsored links) is a great way of kicking off a search engine campaign. It enables you to see immediate results from the search engines, bringing in new leads and enquiries very quickly. The most popular pay per click advertising option is Google Adwords.

How does pay per click work?
Pay per Click works by bidding on keywords relevant to your products & services. Ads appear at the top of the search results or as high as your budget allows. What’s more, you only pay when someone actually clicks on your link, but, the more popular the keyword, the higher you will need to bid. Your campaign also needs to be the highly targeted – a high quality score can actually reduce your spend.

PPC really helps when you can’t wait for the few months it takes for the regular search results to take effect. A carefully managed PPC campaign ensures you don’t pay over the odds for your keywords and you gain interested visitors to your site within your budget limitations.

Want to get started now? Contact us today – PPC campaigns can be set up and activated very quickly.

PPC Summary:
o Bid on keywords relevant to your products & services
o Write short text ads which sit above or to the right of search results
o You set the budget
o Can be stopped / re-started at any time
o For as long or short a period as required
o Can target locally or globally

“We used Forty First services for a recent pay per click campaign.  We were really pleased with Sam’s attention to detail and methodical keyword research techniques used.  We would definitely use Sam’s services again if we needed to outsource”

Natalie Gidney, Key Account Manager, Tri-Synergy

Want more information? Please download our Pay per Click flyer and one of our Pay per Click case studies in pdf format