PPC

Get Going with Google Adwords

(Pay per Click Advertising)

What is Google Adwords?
What are the benefits of a Pay Per Click campaign?

Pay per Click Advertising (PPC or sponsored links) is a great way of kicking off a search engine campaign. It enables you to see immediate results from the search engines, bringing in new leads and enquiries very quickly. The most popular pay per click advertising option is Google Adwords, and Microsoft also have their own offering called Microsoft AdCenter.

How does Google Adwords work?
Google Adwords works by creating ads and bidding on keywords relevant to your products & services. Your ads will appear at the top or to the right of the search results or as high as your budget allows. What’s more, you only pay when someone actually clicks on your link, but, the more popular the keyword, the more you will need to bid. Your campaign also needs to be the highly targeted – a high quality ad campaign can actually reduce your spend.

Google Adwords really helps when you can’t wait for the few months it takes for the ‘natural’ or ‘organic’ search results to take effect. A carefully managed PPC campaign ensures you don’t pay over the odds for your keywords and you gain interested visitors to your site within your budget limitations.

Want to get started now? Contact us today – Adwords campaigns can be set up and activated very quickly.

Adwords Summary:
o Bid on keywords relevant to your products & services
o Write short text ads which sit above or to the right of search results
o You set the budget
o Can be stopped / re-started at any time
o For as long or short a period as required
o Can target locally or globally

Want more information? Please download our Get Going with Google Adwords flyer and one of our Pay per Click case studies in pdf format