E: info@forty-first.co.uk
T: 0845 226 0492
“Sam has provided me with a fantastic service. Every step has been clearly explained and she always delivers above expectations. I wouldn't hesitate to recommend her. ”
Mayke Hogestijn, Director,
Lavender & Sage
Search Engine Optimisation (SEO)
Click here to download our Search Engine Optimisation packages in pdf format
Search Engine Optimisation (SEO) ensures your website is visible in the search
engines (such as Google & Yahoo!) when prospects search for your products &
services. It is a long term strategy that with dedication & commitment
will bring increased traffic to your website, targeted traffic to
your website and raise the profile of your business online.
The
search engine optimisation process involves a number of stages for maximum effectiveness:
• Site Design & Architecture - looking at the key features of your website that can affect
its performance in the search engines
•
Key phrase research – researching appropriate
key phrases visitors will use to find your website
• Title/Meta tags – writing appropriate
tags for your web pages that will reflect your content & key
phrases
• Content – advising on key phrase rich content
for your site, and write further page copy where appropriate.
• Internal Links - ensuring your internal link structure is search engine friendly and reflects your key phrases.
• Search engine indexing – ensuring your website is indexed by the major search engines
• Maintenance & Reports – checking the ranking
of web pages and making changes to the content & optimisation where appropriate
is often necessary for optimum results
• External links – gaining relevant,
quality incoming links to your website, plays a very important part of the search engine optimisation process.
• Log file analysis – regularly checking the log files of your website gives a very good indication as to which key phrases visitors are using to find your website, where they are coming from, which pages they are viewing and can be used to measure the effectiveness of paid online campaigns.
NB Fundamental changes may need to be made to the design of your website and / or content. Any changes needed will be advised, however, implementing the changes will play a major part in the success of the search engine optimisation project. This can make the optimisation more costly, but is worth it for long term results.
Once your website has been optimised, the 'indexing' process by the search engines can be quite slow and can take at least 6 months before you begin to see improvements in your site rankings.
Can’t wait that long? Our Search Advertising service helps with more immediate results whilst your website is being indexed by the traditional search engines and the search engine optimisation is taking effect.
Any questions? Please check out our FAQs page which answers most questions about search engine marketing.
Click here to download our Search Engine Optimisation packages in pdf format
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