E: info@forty-first.co.uk
T: 0845 226 0492
“Sam stays up-to-date in the search industry which is constantly changing, and I've always found her work effective and thorough. With Sam you can be sure that what she advises will be not only industry best practice, but for the client's long term benefit.”
Robin Houghton, Director,
Robin Houghton Communications
Strategic Link Building
Strategic link building is essential for the success of your online marketing strategy. 59% of people arrive on websites from links on other sites*, so link building cannot be underestimated in terms of driving targeted traffic to your website and helping with your search engine rankings. Targeted links ensure your site is visible to your target market.
However, the way which websites should gain links is changing, and traditional methods such as directory submissions and link exchanges just aren't enough. Moreover, an effective link building strategy can be very time consuming and results slow but the effort really pays off in the long term.
There are several things that should be included in link building, a combination of which should be used in your strategy. Here is a taster:
* Submission to web directories - useful for brand new sites with very little 'link popularity'
* Exchanging links with complementary products/services sites
* Writing articles
* Online press releases
* Online PR campaigns integrated into traditional PR
* Social bookmarking & Social networking
* Link baiting
Our link building service helps you get started with building targeted links to your website, particularly important for brand new websites. You can outsource it to us for a maximum of a half day for 3 months, which we can then hand back to you to continue in house.
NB: Strategic Link Building is only available with our search engine optimisation packages.
We do not carry out stand alone link building campaigns.
*Source: Forrester Research
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